In the editor click the Audience icon to bring up Audience settings in a popup.
Drag the Audience statements you wish to use into the area on the right. By default, there is already an URL statement set for the website. Remove or change this and/or add further statements to setup your Audience and then click Save and then close Audience settings by clicking the x.
We have gathered the most common audience settings beneath the Essential category. Most experiments will only need one or two of these to target the intended Audience. Here you can target URL, Page Content, Device, etc.
If you want to target a more complex Audience you will most likely find the statements you need in the other categories. Here you can target your Audience by specific interactions, browser settings, data layer, query parameters, etc.
If you still can't target your Audience with the predefined Audience statements, you can code your own Custom Audience by dragging a Custom Audience statement to the right area and then code your own statement and return true when this is fulfilled to make the statement TRUE.
When you have set up your Audience it is important to test the Audience to make sure that Audience is only TRUE where you want it to be true. Otherwise, your experiment may cause problems on other parts of your website.
Check these Audience examples for inspiration on how to setup your Audience.
Note: Remember to set the correct Audience mode for your website, otherwise your Audience might not evaluate when it should which can cause the experiment to not function the way you want.