The Goal setting lets you decide what KPI's you want to track in your experiment. In other words, what you want to measure if the test is a success or not. For example completed orders if you run an e-commerce or click on a submit button if you have a content-based website.
Goals are triggered when the visitor fulfills a specified promise/action on the website.
- Goals are triggered once Audience has been TRUE for the visitor (that session).
- The Goal does not need to be set on the page where you do your changes. In other words, the goal can be triggered on a page where Audience is FALSE, but only if the visitor has fulfilled the Audience statements before.