How our heatmap works


Our clickmaps are dynamic and are painted on top of the current live website. This means you can interact with the website as usual (open menues, carts, enter a search, see hover effects, popups, etc.). We do however stop navigation by preventing clicks on anchor elements.

The dynamic heatmap allow you to see clicks inside on elements that aren't visible without interaction. This do however mean that the heatmap will only show data on elements that are currently visible on the website. So if new elements become visible the heatmap will re-evaluate and re-paint the (now) visible elements.



The heatmap displays clicks on the elements based on a color scale. This scale goes from cold (blue) to hot (red). Where the hottest elements will be mostly red. This scale is evaluated cordinate by cordinate and may therefor show multiple colors on an element depending on where this element is clicked.

If you have popups on your website, and these have been displayed for the visitors during the collection of data for the heatmap, the clicks on this popup will show in the heatmap as well. This, of course depending if the popup is visible or not when reviewing the heatmap.

This also means that if you make structural (HTML) changes to the website (after the data for the heatmap has been collected), there might be elements that has been recorded but can't be displayed in the heatmap because they do not exist on the page anymore. The heatmap register the CSS selector for each element when collecting the data so if that has changed it won't be able to show this data.



Our scrollmaps show how far the visitors have scrolled on the selected page. This is indicated by a overlay gradient that goes from red to black wheras red is viewed by most of the visitors and black isn't viewed by anyone. These colors and the respective percentage are vizualized in a small guide on the actual heatmap.

Note: To be recorded (and thus part of the data) the visitors must scroll on the page. In other words we do not record bounces (people who leave the page without any interaction).

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